For Eurovision 2023, the leading AR/VR creative agency ADVIN, together with the National Museum Liverpool and Ukrainian national Veronika Jasnska, prepared an interactive location with augmented reality. It will be located in the city of Liverpool, where the competition will take place.
“The Eurovision Walk of Fame” – is a 12 unique immersive steps, on which collected music tracks of Eurovision participants from different years. Their songs are still actively listened to all over the world and occupy top positions in Spotify’s music rankings. Therefore, the creation of such an initiative will help not only to warm the interest of the public, but also to prepare for viewing and perception of new performers.
“We are delighted to be part of the development of a really large-scale project with the National Museum of Liverpool and Veronika Jasnska dedicated to Eurovision 2023. This is our joint Eurovision with the UK, as well as this musical art object with augmented reality in the central avenue of Liverpool. Such creative collaborations are inspiring,” commenting Nastya Snadna, creative director of ADVIN.
The visual image of the campaign is musical audio tracks, which are depicted in the form of an art installation on the steps of the National Museum Liverpool. In real-time, guests can “REVIVE” them with the help of a special QR code, turning them into songs.
As mentioned earlier, the location consists of 12 interactive steps. Two of them are unique and belong to the winner of last year’s Eurovision – our Ukrainian band Kalush Orchestra with the song “Stefania” and the artist from Great Britain Sam Ryder with the song “Space Man”. For these artists, art with augmented reality is special.
“It’s been a real pleasure for us at National Museums Liverpool to work with Ukrainian AR/VR agency ADVIN to realize their Eurovision Walk of Fame project as part of the Euro Festival. The Eurovision Walk of Fame interactive steps at Museum of Liverpool showcases and celebrates some of the great Eurovision hits, the use of modern technology to create a sense of play for fans to enjoy as they descend on the city, and without doubt, demonstrate international collaborations are possible, even at a time when our friends in Ukraine are suffering deeply because of the illegal invasion of Ukraine. We stand in solidarity with Ukraine.
I’m sincerely grateful to the whole team at ADVIN, and project consultant Veronika Yasnska, for sharing their talents with us here in Liverpool and we hope to work with them again in the near future.” – David Watson (Executive Director of Audiences & Media, National Museums Liverpool).
It is also interesting that the ADVIN company and the TVORCHI group, representing Ukraine this year, not so long ago created a virtual mural with augmented reality together to their song – “Broken Heart”. The mural is located in Kyiv on a house destroyed by a Russian rocket at 116a Zhilyanskaya Street.