Transforming reality: how augmented and virtual reality help rebuild Ukraine
Transforming reality: how augmented and virtual reality help rebuild Ukraine

Augmented and virtual reality play an important role in the recovery process of Ukraine. Especially in the conditions of modern technologies and digitalization, these technologies are becoming powerful informational tools for attracting the attention of the international community to the war in Ukraine. But the most important thing is that these technologies allow us to improve the rehabilitative recovery of military and civilian people who have lost limbs and received other injuries as a result of military operations. You can find out exactly how below.

We offer you a selection of FIVE already implemented by our agency ukrainian AR/VR projects that definitely bring our Victory closer!

1.Under Sirens


A social project that united the Ukrainian fashion industry to remind about the war in the center of Europe, which was started by Russia. A project whose main goal is to continue talking about the full-scale war in Ukraine in a very unusual and creative way, which is faster communicated and better perceived.

Sound tracks appear on the tags of fashionable Ukrainian brands, which come to life in augmented reality and turn into an air raid signal. This is done precisely so that people in Monaco, Barcelona or Milan can hear and feel the same things that Ukrainians feel every day. So that Europe and the whole world get to know the realities in which Ukrainian designers have to work.

The visual image of the campaign is the soundtrack, which is present on all clothing tags of Ukrainian brands. With the help of AR, it turns into the sound of an air raid warning, which Ukrainians are forced to hear every day. The company’s goal is to show the conditions under which Ukrainian clothing is created and how Ukrainian designers heroically continue their creative journey.

The project has already been supported by more than 20 famous fashion brands, including KSENIASCHNAIDER, Nadya Dzyak, POUSTOVIT, RITO, OMELIA, the COAT, etc.

2.Memorial mural on the street Zhylyanska. Kyiv.


On December 13, 2022, the band Tvorchi opened a virtual mural in Kyiv on the wall of a building on Zhylyanska Street that was destroyed by Russian missiles. The project is dedicated to the 145th anniversary of the birth of the outstanding Ukrainian composer Mykola Leontovych.

In peacetime, murals are created on the walls of entire buildings. And during the war, they created a virtual mural on the wall of a broken house, as a sign that cultural heritage should become the foundation of the self-identification of every Ukrainian, which cannot be broken.

On the virtual mural, you can see an art illustration of the composer himself with symbolic elements: cranes and a broken heart, made by Ukrainian artist Olga Rodzik.

The AR-image is accompanied by the TVORCHI track Broken Heart, in which the artists used a sample of the folk song “The cranes flew” arranged by Mykola Leontovych. Leontovych’s “Shchedryk” is known all over the world, but apart from it, the composer’s repertoire includes more than 150 works. It was they who inspired the artists to create the Broken Heart track and implement the project.




The social project was developed specifically for the anniversary of the start of a full-scale war.

This project is dedicated to the tragic and victorious events of 2022.

This is a war calendar in augmented reality.

“FEBRUARY” is a calendar not about the passage of days, but about memory.

About the war that destroyed the understanding of space, time and the meaning of life in more than 40 million Ukrainians, and later in the whole world. The war that turned the month of February into a year. It reflects the days of burning pain and victory that gave us hope and the ability to keep going. AR technology was applied to such winning events.

The calendar of memory is designed to help us realize not only all the fury of this time, but also all our power. After all, each of these days was a day of our strength. Power that, as it turned out, has no limits. The strength that we still need so much, until one morning of this endless February year we wake up on Victory Day.

In digital format, “FEBRUARY” CALENDAR can be freely downloaded from the network and donated at any time.

Download the calendar: 

4.Virtual tour of the Kyiv region


There are no technologies that will be able to return us to pre-war times with all living and native people and houses that were not destroyed by the terrorist country.

But there are definitely technologies that will tell and show our tragedy to the world even better.

The company ADVIN organized a shooting in 360 format in one of the most painful places for every Ukrainian – Borodyantsi and Irpen.

It is these technologies that will bring Irpin, Bucha, Borodyanka and other destroyed corners of our country directly to the offices of international ambassadors, politicians and businessmen. Many people simply look at photos and videos from TV screens and do not believe their eyes, because the picture does not convey the full depth of the bleeding wound.

But now they will feel, see and dive.

A 5-year-old girl by the hand takes them on a realistic Virtual Reality tour of her destroyed house, the area devastated by rockets and shells, a kindergarten and a swing across from a 9-story building with a bomb hole in 8 of those 9 floors.

In a warm office in Chicago, New York or Paris, but at the same time two minutes away in Borodyanka. For three minutes in Buch…

All this in VR glasses.

This will be another small but effective step to accelerate the right decisions in support of our country and our faster victory!

5.Rehabilitation VR simulators


VR simulators have been developed to provide rehabilitation for civilians and military personnel who have lost limbs and have problems with the musculoskeletal system.

These are VR simulators, with the help of which the patient visually immerses himself in a certain created 3D world, in which he physically tries to balance and develop damaged limbs.

The problem of losing an arm or a leg is one of the most widespread today. Faced with this, people experience phantom pains. Patients suffering from paraplegia of the lower extremities cannot regain feeling in their legs or arms, but often experience phantom pain. The feeling of pain is real and, as noted, it cannot be removed with medication, but possible with the help of immersive augmented or virtual reality technologies. VR simulators, thanks to the game process, will significantly reduce the phantom pains that occur due to a lost limb.

In addition, there will also be simulators for psychological recovery. They will work in such a way that the patient will visually immerse himself in a certain created 3D world, being in which he can interact with 3D objects, listen to the right sound, visually feel the atmosphere of the space, calm down and thereby ease his morale.

The content in the VR headsets will “send” the patient to very specific elements of their traumatic memories, including images, smells and sounds. The psychologist will select from a catalog of content one that falls within the parameters of a specific patient’s disorder and that allows him to process memories, put the trauma in place and regain control over his daily life through full visual immersion in a 3D world in VR.