AR || MCDONALD’S INTERACTIVE WINDOW
AR
AR || MCDONALD’S INTERACTIVE WINDOW
Problem
McDonald’s wanted to create an innovative tool for interacting with visitors that would introduce them to Ukrainian cities in an accessible and engaging way and strengthen their emotional connection with the brand.
Realisation
Our team developed an interactive screen window based on an iPad + Smart TV connection. We created an intuitive interface on the tablet that allows users to select a city from an interactive catalog and view its photo content. The selected image was synchronized with the large screen in real time, ensuring smooth interaction between devices.
detail
