AR – TikTok filter
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Project description
The project is implemented as a creative AR tool for the TikTok social network, organically integrating into user content. The filter enhances the recognition of the Record Label brand and encourages organic sharing through user-generated content.
- Technology AR
- Industry Game and Entertainment
- Solution AR App
- Duration < 1 month
- Customer Record Label
- Year 2022
Information
- Problem
- Solution
Create an AR filter for TikTok for the American company Record Label, focusing on engagement and virality.
A creative filter concept was developed, 2D and 3D visual content was created, and the AR project was programmed in accordance with the technical requirements of the TikTok platform.
Team
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3D-Artist -
Unity Developer -
2D-Artist -
Project manager
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