PRODUCTION || INTERACTIVE INSTALLATION FOR THE 13TH BOOK ARSENAL

To create an interactive installation for the 13th Book Arsenal as part of the Visa and PrivatBank brand zone. It was necessary to develop a technological experience that would combine Ukrainian literary heritage with modern innovations, ensuring a high level of visitor engagement and creating a memorable interaction with the brand.

The “Book of Poetry of Financial Fashion” was developed – an interactive installation using artificial intelligence to reproduce the voices of the classics of Ukrainian literature. AI synthesis of the voices of Volodymyr Vynnychenko, Maksym Rylsky, Pavlo Tychyna, and Lesia Ukrainka was created with high accuracy of intonation reproduction. The integration of NFC technology allowed activating the content by attaching Visa cards from PrivatBank to readers located next to the writers’ portraits. Each writer received personalized content – unique poetry and author’s thoughts reproduced by a synthesized voice.