AR || EFFIE AWARDS

For the Effie Awards anniversary ceremony, we needed to create a unique souvenir that would combine collectible value and modern technology. The task was to emphasize the innovative nature of the award and give participants a new format for interacting with the brand.

We developed an AR activation for the anniversary pin in the form of a stamp. When a mobile device was pointed at the souvenir, it came to life: a highly accurate 3D Effie statuette appeared in augmented reality.
The technology was implemented via WebAR, which allowed the activation to be launched without additional applications — directly from the browser, ensuring simple and fast interaction.