AR || INTERACTIVE CALENDAR
AR
AR || INTERACTIVE CALENDAR
Problem
To create a modern format of interaction with a corporate calendar that strengthens Oschadbank’s brand communication and engages the audience through an innovative digital experience, without altering the physical medium.
Realisation
Our team developed an interactive AR calendar in which illustrations come to life through augmented reality. Using a smartphone and QR scanning, users can activate AR content by pointing the camera at specific pages of the calendar.
Each illustration transforms into a dynamic digital element, creating an additional layer of interaction with the printed product. The solution combines design, AR technology, and storytelling, turning a corporate calendar into an interactive brand experience.
The implemented case demonstrates how traditional offline materials can effectively operate within a brand’s digital ecosystem and strengthen emotional engagement with the audience.
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