The main principle of 3D marketing is the use of non-standard digital content around or inside the product (goods or services).
Let’s look at how 10 different market sectors can use 3D Marketing.
- Household appliances
3D visualization of the product in augmented reality at the consumer’s home in real size and real shape before the immediate moment of purchase, which allows to increase online sales by more than 15%.
- Event industry
Creation of interactive locations in virtual reality right at the event. Bringing a digital 3D speaker from the future. Invitations and photo zones with AR elements. This allows you to attract, capture the attention and entertain the guest.
- Food products
Product packaging with elements of augmented reality, which allows to increase the time of contact with the consumer by an average of 20-25%. Creation of a loyalty program with AR/VR/3D elements that allows you to attract consumers (especially from generation Z) to games and, accordingly, increase the frequency of product sales.
- Pharmaceutical companies
3D instructions for taking medicines right on the package with the help of augmented reality. Interactive AR | VR educational materials on the effect of the drug on the human body for demonstration to doctors.
- Manufacturing companies
Staff training using VR simulators. VR simulations. VR tours of production facilities from anywhere in the world.
- Retail. Shopping and entertainment centers
Interactive navigation through the shopping center using AR. Creation of thematic gaming VR locations. Loyalty programs with AR elements.Augmented reality mirrors with the possibility of audience interaction through them with AR characters.
- Construction companies
Visualize your future real estate AR/VR tools. A tour of the future house/apartment/office with the inclusion of all small and precise elements of the structure.
- Historical and cultural organizations
Reproduction and 3D visualization of artifacts of past eras, virtual tours of ancient cities and monuments. Reproduction of museum exhibits in augmented reality.
Improving the qualifications and training of medical staff with the help of VR simulators. Use of virtual reality in the process of surgical operations. 3D visualization of pathologies.
3D visualization of seed processing and growing processes. Immersion in the production processes of enterprises using VR technologies.
The effective use of 3D marketing tools provides a business opportunity to significantly improve marketing performance, update communication with the consumer and strengthen the company’s role in the market.