PRODUCTION || LET’S BRING UKRAINIAN CHILDREN HOME

Developing a comprehensive visual and communication framework for the national campaign “Bring Kids Back UA.” It was necessary to create tools that would ensure high recognition of the initiative, accessibility of information for citizens, and large-scale dissemination of key messages in the media space.

Scripts were created and a full cycle of video production was implemented: filming, editing, post-production, and voice-over. A visual concept and design for digital channels and social networks were developed. Outdoor advertising layouts (citylights, billboards) were prepared for the national campaign. Booklets with step-by-step instructions on assistance mechanisms were designed and printed. A series of information materials for various formats (online and offline) was created, ensuring a consistent campaign style and clear presentation of complex information.