Manufacturing companies are increasingly using VR not only for staff training, but also for presenting technological processes, demonstrating equipment, conducting remote tours, and preparing employees to work with complex systems. Modern VR solutions make it possible to create full immersion in a manufacturing environment, reduce training costs, and make complex technologies understandable even without being physically present at the facility.
Today, 360 VR video production is becoming especially popular, as it allows companies to present real manufacturing operations in a panoramic format, where users can independently choose the viewing angle, control the camera’s rotation, and experience the most realistic possible sense of presence. When combined with VR simulators, interactive elements, and 3D graphics, such content becomes a powerful tool for business.
Let us examine five real cases that demonstrate different approaches to using VR in manufacturing.
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VIYAR Manufacturing VR Tour — a Transparent Demonstration of Furniture Production
The first case demonstrates how 360 VR video production can become an effective alternative to traditional manufacturing facility tours.
A panoramic VR tour was created for VIYAR, guiding users through all stages of furniture manufacturing. Viewers see the company’s operations as if they were physically present inside the production facility.
Project features:
- complete panoramic filming of all production areas;
- a professional camera with high resolution, ensuring detailed visibility of even small elements;
- informational prompts directly inside the VR scene;
- voice-over in Ukrainian, English, and Polish;
- the ability to independently change the viewing angle and direction of rotation.
This format is particularly useful for:
- potential customers;
- dealers;
- investors;
- new employees.
Unlike a conventional promotional video, VR makes it possible to show the entire manufacturing process without editing cuts. Viewers see the real facility, the scale of production, the equipment, and the organisation of processes, which significantly increases trust in the company.
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Syngenta — Demonstrating the Piccolo Machine in VR
The second case shows how VR helps explain complex technological processes.
Syngenta used VR to present the operation of the Piccolo seed treatment machine and the entire seed-processing procedure.
360 VR video production was carried out directly at the manufacturing facility, where the camera captured:
- equipment loading;
- machine operation;
- the application of treatment products;
- laboratory control;
- logistics within the production facility.
The main advantage was the ability to present the technology from any viewing angle. Users independently choose where to look, which is especially important when demonstrating complex industrial equipment.
Thanks to the high level of detail, the operation of mechanisms, sensors, control elements, and staff interaction with the equipment can be clearly seen. This makes the presentation much more informative compared with conventional video.
This format helps companies:
- present new equipment;
- train dealers;
- demonstrate manufacturing processes to partners;
- reduce the number of on-site presentations.
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VR content for the Peace Summit — demonstration of large-scale objects
Although this project is not a traditional manufacturing simulator, it clearly demonstrates the capabilities of VR for creating large-scale panoramic content.
During the Peace Summit, a VR video was created that immerses viewers as deeply as possible in a real environment through 360° filming. The project shows how a properly structured panoramic story can communicate atmosphere, the scale of a space, and emotional context.
For industrial companies, this approach opens up a wide range of opportunities:
- presenting large manufacturing complexes;
- demonstrating the construction of new factories;
- showcasing logistics centres;
- presenting infrastructure projects.
Such solutions often combine:
- panoramic filming;
- 3D rendering;
- interactive prompts;
- digital models of equipment;
- informational layers over the video.
As a result, viewers receive not simply a video, but an interactive space with a complete sense of presence.
4. Bentley Motors — Virtual Production Tour for International Clients
For the premium automotive brand Bentley, visiting the factory in Crewe, England, is an important part of a client’s introduction to the company. This is where visitors can see how Bentley cars are created, including the craftsmanship of skilled specialists and complex manufacturing processes. However, for clients from the USA, Australia, China, the Middle East, and other distant regions, a personal visit to the United Kingdom requires significant time and resources.
Task: to give international clients the opportunity to visit Bentley’s production facilities through an experience as close as possible to a real factory tour, without the need to physically travel to Crewe.
Solution: Bentley, together with Visualise, created an interactive Virtual Factory Tour that combined a web platform, video conferencing, and 360° video. The client joins an online tour and communicates with a real Bentley representative, while not being limited to a conventional video stream. They can independently change the viewing angle, zoom in on details, and explore different parts of the production environment.
What this case demonstrates for businesses: 360° VR video can become more than just a marketing video — it can serve as a full-fledged tool for remote sales and production presentations. This is particularly relevant for companies that need to show clients their factory, technological processes, equipment, or level of manufacturing culture, but where organizing physical tours is expensive or complicated.
5. Octopus Energy — VR Visualization of Future Wind Turbines
In renewable energy projects, a drawing or traditional 3D visualization is often not enough. Local residents and other stakeholders need to understand not only what a future facility will look like, but also how it will be perceived within a specific environment: how large the turbine will be, how it will look from different viewpoints, and what it will sound like nearby.
This was precisely the challenge addressed by Visualise and Octopus Energy in the United Kingdom. The team created a comprehensive VR/AR project designed to demonstrate the real potential impact of wind turbines on the surrounding area.
Task: to help residents and stakeholders better understand how future wind turbines will look and be perceived even before they are installed.
Solution: the team first conducted a 360° shoot of a real wind turbine in rural Wales. This made it possible to convey not only its scale and appearance up close, but also the actual sound of the operating equipment. The materials became the basis for a VR experience that effectively transports the user to the wind turbine.
What this case demonstrates for businesses: 360° VR video can be used not only to promote completed facilities. The technology helps visualize future projects and explain them to stakeholders even before construction begins. This is particularly promising for the energy sector, real estate development, industry, infrastructure, and urban development projects where it is important to clearly communicate the scale of a facility and its interaction with the surrounding environment.
Conclusion
Modern VR solutions have long moved beyond the entertainment industry. Today, they help companies train staff, demonstrate manufacturing processes, present equipment, conduct remote tours, and attract new customers.
360 VR video production is particularly effective because it makes it possible to create panoramic content with high resolution, natural movement smoothness, a realistic sense of volume, and the ability to fully view the surrounding space. When combined with 3D rendering, digital models, interactive elements, and product or object visualisation, companies receive a modern tool for presenting their capabilities.
The experience of Ukrainian and international companies confirms that VR is gradually becoming a standard element of the digital transformation of manufacturing, enabling businesses to train employees more effectively, present complex technologies, and build customer trust without requiring a physical visit to the facility.
